New driving force…

While major destinations in the world earn billions of dollars from night-time economic development associated with tourism, in Vietnam, the night economy is still fragmented, small … Recently, the Prime Minister has directly request ministries, branches and localities to study policies to promote night-time economy, especially in tourist cities.

“What to do to make visitors more crowded, what to do to make tourists stay longer, what to do to make customers spend more money, what to do to talk about interesting experiences in Vietnam, what to do for tourists to shoot return as soon as possible ”, emphasized Prime Minister.

Rated as a “Hen lays golden egg “, in the past few years, the economy under the light has begun to be deployed and invested in a number of tourist cities like TP. HCM, Hanoi, Nha Trang, Phu Quoc, Da Nang, Hoi An (Quang Nam), … with economic activities of night travel such as night markets, bars, or cultural tours, cuisine … Meanwhile, the cultural show “Memory of Hoi An” held from 15:00 to 22:00 has resonated with tourists and international media.

Phu Yen – destination attracts domestic and international tourists.

Located on the coastal strip of South Central Vietnam, Phu Yen is considered one of the places with the natural landscape “charming scenery” with many interesting, unique and attractive landscapes. The diversity of terrain, natural landscapes such as mountains, highlands, plains, islands, rivers, lakes, bays, … have created here many different ecosystems and has its own characteristics.

In recent years, Phu Yen has become a favorite destination for tourists. According to the statistics of the Department of Culture, Sports and Tourism of Phu Yen, by the end of 2019, the Phu Yen tourism industry welcomed over 1.8 million visitors, of which nearly 50,000 international visitors, up 12.5% ​​compared to 2018. On the other hand, the potential of culture and arts, unique cuisine, young population size, high degree of integration and globalization, beautiful beaches and relatively pleasant night weather … are many reasons. is weak for this local night economy to develop, in line with international trends.

However, in fact, the land of yellow flowers and green grass leaves a large array of commercial services, entertainment, and nighttime sightseeing services for tourists as well as locals, because they have not fully exploited their potential. inherent capabilities and are still limited in terms of products and travel experiences.

New direction – catch up with the trend of development

In the trend of sea and island tourism in the world, especially the rich, the beauty of Phu Yen has even more potential to find unspoiled places with unique terrain to enjoy the holiday. Taking full advantage of these advantages, creating beach-side night experiences will stimulate consumption, attract investors to trade, service, entertainment, shopping, and There, extending the tourist stay. Visitors who stay longer will spend more, enjoy more.

A pioneer in the development of the night economy in Phu Yen, recently, the news that The Seahara Phu Yen Shop Villas, a seafront tourism and tourism complex, is preparing to launch has received great attention from the world. invest. The 1.4-hectare project owns 1 sea surface, 2 large road surfaces, fully inherits the utility area of ​​the adjacent green park of 1.2ha including: Sea square, infinity swimming pool, rooftop bar, green park, restaurant facing the sea, exciting beach activities, …

The Seahara Phu Yen Shop Villas aims to become the first seafront tourism trade and service complex in Phu Yen.

In the context that Tuy Hoa city has not yet developed a “night economy” or has no specialized commercial street, being located in a rare location on the beautiful beach helps The Seahara Phu Yen Shop Villas to approach full of “extremely potential” tourists as well as meeting the entertainment needs of Phu Yen people. In particular, with strong habits for shopping spending, accommodation needs, cuisine, souvenir, fashion, and relaxation, the gathering of a busy, diverse seafront commercial street with many activities Being active day and night will create a motivation to hold visitors.

The Seahara Phu Yen Shop Villas is at the forefront of the trend of integrating “one journey, many destinations”, awakening the tourism potential in Phu Yen. When put into operation, the project is expected to create a bustling business and entertainment complex that brings great benefits to investors, changing the face of the southern area of ​​the city.


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