The real estate market has just gone through a period of unprecedented difficulties and challenges. In early 2020, the sharp decline in new supply and the Covid-19 epidemic was and is a reagent for the sustainable development of the market. Instead of sitting there waiting for opportunities, many real estate businesses have changed their goals, strategies, renewed themselves, perfecting their apparatus to overcome the pandemic. Hai Phat is such a business.
Sharing about the solutions of the business in the process of responding to the COVID-19 epidemic, Mr. Dinh The Quynh – Deputy General Director of Hai Phat Investment Joint Stock Company said: In parallel with promoting the According to the Government’s Directive, Hai Phat has set out 3 goals for implementation during the period of social isolation.
Firstly, about human resources: We re-optimize the entire system in terms of governance, especially member companies to improve the ecosystem for the Group, thereby reviewing management. operation management and sales.
Second, in terms of brand: We changed the whole brand identity according to the long-term development goal of the Group.
Third, on the list of projects: We review the portfolio of projects of the system, including projects that have been invested, projects under investment preparation, invested and are currently deployment, to restructure products in accordance with cash flow, finance and especially the needs of customers in the current period to adapt.
The change of brand identity, especially the logo image, is not a plan arising in the epidemic period but has been in Hai Phat’s strategy before. After 16 years of establishment and development, this is the time when Hai Phat needs to renew its image to adapt to long-term goals.
Through a new identity, we hope that, in the coming time, when Hai Phat launches new products, it will be positively welcomed by customers and the market as our new identity today.
We invite you to watch the sharing of Mr. Dinh The Quynh – Deputy General Director of Hai Phat Investment Joint Stock Company about the company’s responses to the COVID-19 translation in recent years and listen to the predestinations of experts in the real estate market in the coming time.